i've got another confession my friend, i'm no fool

so it turns out that the gap is no longer selling jeans? no it turns out they are selling a "lifestyle" and as a bonus everytime you try on one of their lifestyles you get a free song from itunes. what a treat. turning another corner i learned that sarah jessica's new scent is called "lovely", apparently the former tv actress has dreamed about having her own scent since she was kid. forget about astronaut, doctor or police officer. no it would seem that mrs broderick was big into fame and marketing from a wee age. the 20 foot tall billboards downtown claim that "lovely" will make you beautiful on the inside. interesting. i wonder if you inject it?

next up? the best of them all. a billboard for bc ferries. picture a stunning photograph of active pass, sky is blue, water perfectly calm and across the top the words: "in the real world you won't find any words blocking your view". honest. it said that. so there i am on the hot, smelly, slow bus trudging up main street and this advertising wisdom is handed to me. so it turns out the the world is only real when we are on the ferry (which for me is almost never). it is good to know, i don't feel nearly as much pressure now that i know this is all fake. at least advertising isn't even trying to trick us anymore, instead i suspect we will soon see signs saying: "buy it because you know you think it will make you feel better, plus don't you want to be like everyone else?".

one day there will be a revolution. i should start thinking up witty slogans now.

1 comment:

Arnold said...

Yeah, there is a lot of crap we buy that we don't need. The clip from Les and Caroline's wedding was great! I never knew how I danced. I'll add you to my blog.